Oh, I love this poster, so so beautiful.
We get the usual characters interacting stuff. Which is important. It let’s us see that Adam Sandler and Don Cheadle are in it, and that their relationship is central to the movie. But the characters are unusually small and most of the poster is taken by the background.
And what brilliant background it is. Although it doesn’t resort to using any clear landmarks, it is obviously meant to evoke New York City, which is relevant since the movie deals with the aftermath of a loss occurred in 9/11. The city, and the tragedy, loom over the characters. It’s in the background, and doesn’t call attention to itself, but it is undeniably there. Subtle, touching and effective.
And the use of color (or lack of color) is also great. Not only it looks good, but it also portrays the sadness that the characters must be dealing with, while still pointing to the possibility of happier times. There is light (and color) in the end of the tunnel, so to speak.
I can only hope the movie is as subtle, appropriate and touching.