Comments on: License to Wed Poster http://www.movieposteraddict.com/2007/04/18/license-to-wed-poster/ Because we all like pretty pictures Thu, 16 May 2013 05:48:22 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Larking http://www.movieposteraddict.com/2007/04/18/license-to-wed-poster/#comment-100 Larking Tue, 26 Jun 2007 15:08:49 +0000 http://www.movieposteraddict.com/2007/04/18/license-to-wed-poster/#comment-100 I think there are several reasons for this, and they will vary from poster to poster. But a big factor is probably that name placement in the marketing materials is often negotiated in the actors' contracts. So, for example, Robin Williams might have a clause in his contract which says that his name must come before Mandy Moore's name in any marketing material. However, the poster only works with Robin in the middle of the couple, so the cast names won't line up with how the actors are positioned in the image. I think there are several reasons for this, and they will vary from poster to poster. But a big factor is probably that name placement in the marketing materials is often negotiated in the actors’ contracts.

So, for example, Robin Williams might have a clause in his contract which says that his name must come before Mandy Moore’s name in any marketing material. However, the poster only works with Robin in the middle of the couple, so the cast names won’t line up with how the actors are positioned in the image.

]]> By: Peter http://www.movieposteraddict.com/2007/04/18/license-to-wed-poster/#comment-98 Peter Tue, 26 Jun 2007 14:31:27 +0000 http://www.movieposteraddict.com/2007/04/18/license-to-wed-poster/#comment-98 A detail of many movie posters has confused me for years. Is there a reason why they never line up the cast names at the bottom in line with how the actors are laid out on the poster? Is this merely a huge coincidence? It seems to happen a lot, and not just with comedies but action movies as well that have several big names. A detail of many movie posters has confused me for years. Is there a reason why they never line up the cast names at the bottom in line with how the actors are laid out on the poster? Is this merely a huge coincidence? It seems to happen a lot, and not just with comedies but action movies as well that have several big names.

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