This new poster for Sunshine is, much like the old posters, excellent.
For me, the idea of a dying sun that still holds the incredible power of giving life or killing us mere mortals is at the center of the appeal of Sunshine. And this poster does a good job of turning that idea into a memorable and catchy image. I was unsure about the sun drenched face of Cillian Murphy at first, but after a while I started liking it quite a bit. It adds the necessary human element to the image.
The poster is also pretty consistent with the kind of imagery we see in the actual film, which I think is a good thing.
One thing I don’t like is the way the critics’ quotes were included. Maybe the actual poster will be different, but they are almost unreadable in the computer screen. I guess the idea is that you’re only able to make out a few key words (“Extraordinary”, “Visceral”) and that is enough to make an impression. But I don’t think it works very well.
And if I may step out of my role as a poster critic for a minute, let me say that I got to watch Sunshine a while ago, and although the movie has some serious problems, especially in the third act, it has enough great moments to make it the best film I have seen so far this year. I highly suggest that you people try to catch it when it opens on July 20th. And let me know what you thought.