(click for a large version)
The new WAR poster follows the same basic concept of the first poster: Jet Li and Jason Statham starring at each other. Like I said before, not a a particularly creative concept, but it’s probably right for this movie.
There are a few key differences between this and the first poster: the new poster uses the more typical portrait orientation instead of the landscape orientation used in the first one, Jet Li now is wearing sunglasses, and the background has been changed from a city to a red fire thingy. Beyond that, the new poster also uses a darker color scheme, with a lot of black and some very vivid reds.
I don’t like the sunglasses or the background. I think that the image looks significantly more intense when we get to see Li’s eyes. The sunglasses make him seem too cool, like he doesn’t really care about any of this and is not at all worried about Statham.
The background is a quite cheesy. I mean, red fire? Really? The original city background didn’t call attention to itself, but it was nice and not too cliched choice.
I do like the new colors tough. They make the poster stand out more and give it a crisp, strong look. But I still like the first poster more.
WAR opens August 24th.