The winners of the 2007 Key Art Awards were announced this weekend. Here are the nominees and winners in the poster categories, together with a little bit of commentary.
COMEDY POSTERS
Running With Scissors

I think that Chris over at Movie Marketing Madness correctly pinpoints the problem with the posters for The Simpsons Movie: they aren’t specifically about the movie; they are all just general posters featuring The Simpsons.
The big question the marketing push for this movie has to answer is “Why should I pay to see this on [...]

I complained that the last The Dark is Rising poster didn’t tell me enough about the movie. This new one, on the other hand, tells me that the movie is going to be a cheap version of Lord of the Rings. Not sure that is much better.
Ok, to be honest the poster doesn’t look too [...]

Cinematical has the first look at this new Good Luck Chuck poster. As Kevin Polowy points out over there, the poster is based on a very famous photo of John Lennon and Yoko Ono which ran in the cover of Rolling Stone in 1981. Here is the photo, in case you were wondering.
Ok, fine. But [...]

The posters for Evan Almighty have been pretty consistent. Show Evan. Show the animals. Show the ark. Make the whole thing colorful and use a nice blue sky as background. They even went with the blue sky background in the poster where it’s raining.
The one thing that is really different between the poster above and [...]

IMPAwards has a couple of new The Bourne Ultimatum posters. These are a lot darker than what we have seen so far for this movie or for the last two movies in the series. And I don’t just mean the lighting and the use of black and white. The expression and the tag lines [...]

Aint It Cool News brings us this new Transformers poster. And they really like it over there. In fact, a lot of sites had really positive reactions to this poster. I guess that makes the poster a success.
I myself am more mixed onit. The interaction of the layers (background, Optimus, Shia and Megan) seems kind [...]

TwitchFilm points out these two posters for Korean monster movie D-War. That stands for dragon war, in case you were wondering.
Do I like these posters? Yes, very much. Sure they are kind of silly in a way. But this is a movie that has a giant serpent attacking L.A. The posters have to be a [...]

I kind of like this poster. It manages to transmit that “good old times” feeling, it’s splashy, and it introduces the main players and the story succinctly. It makes the film look as exciting as you could possibly make a documentary about two guy fighting for the top score in Donkey Kong look.
I do wonder [...]

(click to enlarge - buy this poster)

This new poster for Sunshine is, much like the old posters, excellent.
For me, the idea of a dying sun that still holds the incredible power of giving life or killing us mere mortals is at the center of the appeal of Sunshine. And this poster does a good job [...]