Via Cinematical we have the final poster for John August’s The Nines. The trailer for this film was at the same time very weird and quite fascinating. This poster maintains the weird, but I think it fails to bring the fascinating.
Everything I have read about The Nines indicates that this is a very interesting but strange film, with a complex storyline that is impossible to describe briefly. And because the film is like that, it seems to be completely devoid of a clear marketing hook. So I definitely feel the pain of the people who have the job of coming up with a poster for it. But I think that right now the poster presents the worst of two worlds. It’s weird, but in an off-putting manner.
So what would be the solution? I’m not sure. Like I said, this seems like a tough movie to market. But I’m guessing they should have either gone with something really out there, or with something very sober that didn’t point to the more strange aspects of the movie. I think either would probably make for an improvement.
I should say that I think this poster might work quite well as a character poster that is part of a larger poster campaign. It just fails as the final poster for the film.