(click for a larger version)
Well, here is the final poster for 3:10 to Yuma.
As some of you might recall I really loved the first teaser poster, and didn’t much like the second. The final one is kind of in the middle for me. It showcases Russel Crowe and Christian Bale well, and manges to convey that this movie involves a struggle between these two (Batman vs. Gladiator!), something that the earlier posters didn’t really even try to do. And it maintains some of that old time feel with the black and white and the way the poster is divided. But on the other hand, it’s has nowhere near the elegance and style of the first poster, and it’s much closer to what would be a typical poster for this kind of film.
I have to say I’m a little bit surprised with the poster campaign for this movie. Instead of going with the slick and polished look they really seem to have tried to embrace the period aspect of the film, incorporating that in the design of the posters. In my opinion the results were a little mixed, but I have to commend them for trying to do something different.