Man, I really, really love this teaser poster for Wall-E. So beautiful and so clearly filled with emotion. It immediately makes me love the little robot. And at the same time, I feel a little sad for him. he looks so lonely in there, looking at the empty sky.
Pixar is obviously trying to do something different with Wall-E, and it shows in everything they have released so far. Take the example of this poster: it is much less colorful than what we came to expect from posters for animation directed at children. It is also a lot less “busy” than usual. There really isn’t much happening, and most of the poster is filled with the sky.
All of these is quite a gamble, marketing wise. But that is one gamble I’m happy they are taking. I hope that the movie is great, and that they succeed in selling it, because that kind of success can only mean good things for the movies that will follow.