Because we all like pretty pictures

Movie Poster Addict

October 16th, 2007 at 11:43 pm

New The Water Horse Poster

The Water Horse Poster

This new poster for The Water Horse is less cutesy than the last one, and in part because of that I think it does a better job of appealing to the young ones without repelling the adults that will have to take them to see the film. The poster also more clearly positions the movie as a magical adventure, making it seem closer to the mold of Narnia and less like a cute animals film.

Of course, there are trade-offs with every decision. The last poster was quite endearing and it probably struck a chord with a certain audience. The new one strives to reach a broader audience, but it might end up not really connecting with anybody. I think this is a good way to go with the marketing, but it’s certainly not without risks.

All that said, I have to ask: what happened to the creatures eyes? More specifically, why aren’t they there? Is it blinking or something? Looks very odd, doesn’t it?

(Via IMPAwards)

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  • 1

    It says “The Chronicle of Narnia” way too big. I understand why, just think that it not only detracts from the poster, but could be confusing. For a sec, I had to think “Wait, that’s not the name of one of the books!”

    Fletch on October 17th, 2007
  • 2

    [...] Sony/Walden have released a new poster for The Water Horse: Legend of the Deep. It could not be more geared to the fantasy market if it tried. The artwork, title treatment and everything else are very similar to what you’d find on half the books in the Sci-Fi/Fantasy section of a book store. And dig that prominent placement the line “From Walden Media, who brought you The Chronicles of Narnia” gets? Nothing like reminding the audience of what you’ve done for them lately to try and make the current product more attractive. [via MPA] [...]


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