7 character posters for two characters. Seems like a bit of an overkill, doesn’t it? And the tone of all the posters is very similar, so the different versions for each character don’t seem to add much.
Which is not to say that I don’t like the posters. In fact, I love them. I love the very dark mood, the style of the clothes and the environment, the little bloody details like the fingers in the pie, and the look in Depp’s eyes, sometimes mischievous, sometimes just murderous. The posters also scream “Tim Burton movie!”, and that is mighty fine by me.
Sweeney Todd strikes me as a hard sell. A musical about a serial killer? Those two genres don’t generally go together. They do have the now very hot Johnny Depp, which helps, but still.
I think the posters do a very good job of selling the quirky horror movie aspect of the film. Obviously, there isn’t much they can do about the singing. Is Tim Burton (and his style) now mainstream enough for this type of movie to reach a broader audience? I don’t know, but I sure hope so.