Because we all like pretty pictures

Movie Poster Addict

November 29th, 2007 at 10:09 pm

I Am Legend Banners

I Am Legend Banner

These banners for I Am Legend are quite cool. The posters so far focused solely on New York, showing it devastated. This collection broadens the scope of the destruction immensely. And to a certain extent they drive home the point that Will Smith isn’t just alone on New York, on on America. He is alone in the world.

Plus, they should be very useful when marketing the film abroad. Both because they make the film seem less provincial and because the individual banners could make the people in the countries they depict feel included. Included in the mass death and destruction in this case, but it still counts.


Hong Kong
I Am Legend Banner
I Am Legend Banner
I Am Legend Banner
I Am Legend Banner
I Am Legend Banner
I Am Legend Banner
I Am Legend Banner
I Am Legend Banner


MovieSoonHK has got two more banners. That makes 11 total, for those keeping score at home.

I Am Legend Banners Taipei
I Am Legend Banners Seul

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  • 1

    [...] preparar a chegada non só a terras americanas senón a todo o mundo, están-se a preparar unha chea de posters promocionais, nos que aparecen diferentes lugares ben recoñecíbeis de várias cidades do mundo, [...]

  • 2

    Hello there. I just updated two more banners featuring Taipei and Seoul! Please feel free to check it out.

    Adam on December 1st, 2007
  • 3

    This banner is very good and this blog is very nice, I enjoy it

    SanMovie on March 18th, 2008
  • 4

    [...] you might remember I Am Legend had several posters depicting cities around the world destroyed by the implacable virus. Pretty nice posters if you ask me. Well, know we have three posters for The Happening depicting [...]

  • 5

    [...] the film’s world. This too is a well known design choice. We saw similar things for example here. And of course [...]

  • 6

    I think, this picture could be a good prototype for a banner:

    Janet on February 22nd, 2010
  • 7

    Wirklich Nice! i like it! Wo ist denn der Facebook-Like-Button ;-) Matthias

    Matthias Krells on September 18th, 2010
  • 8

    I’ve said that least 2995319 times. The problem this like that is they are just too compilcated for the average bird, if you know what I mean

    a2995319 on November 2nd, 2011


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