These banners for I Am Legend are quite cool. The posters so far focused solely on New York, showing it devastated. This collection broadens the scope of the destruction immensely. And to a certain extent they drive home the point that Will Smith isn’t just alone on New York, on on America. He is alone in the world.
Plus, they should be very useful when marketing the film abroad. Both because they make the film seem less provincial and because the individual banners could make the people in the countries they depict feel included. Included in the mass death and destruction in this case, but it still counts.
Hong Kong
Lisbon
London
Madrid
Osaka
Reykjaviks
Sydney
Tokyo
*Update*
MovieSoonHK has got two more banners. That makes 11 total, for those keeping score at home.
Taipei
Seoul
[...] preparar a chegada non só a terras americanas senón a todo o mundo, están-se a preparar unha chea de posters promocionais, nos que aparecen diferentes lugares ben recoñecíbeis de várias cidades do mundo, [...]
Hello there. I just updated two more banners featuring Taipei and Seoul! Please feel free to check it out.
http://moviesoonhk.com/2007/11/30/i-am-legend-promo-banner-taipei-seoul/
This banner is very good and this blog is very nice, I enjoy it
[...] you might remember I Am Legend had several posters depicting cities around the world destroyed by the implacable virus. Pretty nice posters if you ask me. Well, know we have three posters for The Happening depicting [...]
[...] the film’s world. This too is a well known design choice. We saw similar things for example here. And of course [...]