Coming up with a good campaign for an AvP movie isn’t that hard. Show the Alien. Show the Preadator. Perhaps show them fighting. And you are done. These two creatures have so much story behind them that getting people interested and invested is easy. In that sense, these new posters work. They are too colorless [...]

It’s a movie about a panda that knows kung-fu, so we have an image of a panda in a kung-fu position. Brilliant! Well, ok, maybe not brilliant, but the right choice anyway. And the concept is well executed. The Panda is expressive and kind of funny, the background places the film in a foreign location, [...]