Batman, alone, in his big empty apartment. Overlooking the city he has to protect. Yeah, I dig it.
Most of the marketing for The Dark Knight so far has focused on the Joker, and that is completely understandable. After all, seeing the Chris Nolan vision of the classic character is one of the biggest draws of this movie. But it’s nice to get a chance to get reacquainted with Batman too. He is, after all, the hero. And this poster hits several themes that make Batman interesting. The loneliness and isolation. The overwhelming burden of looking after an entire city, a burden that he acquired in large part due to the traumas of his childhood, and so on. These things aren’t too on the nose, but they are there for, at least for the people already familiar with the first movie.
Plus, it’s just a cool looking poster.