For such low key movie (from a marketing push and budget perspective) Funny Games sure has had a lot of posters. Three might not seem like much, but this is the type of film that I would expect to normally have just one US poster.
And what is more interesting, the third poster is very different from the first, which makes me wonder if they had doubts about their initial approach to the posters which led to the new ones.
The change is quite interesting. In the first poster we had a close-up of the victim. The second poster showed us the bloody golf clubs used by the assailants to beat up the victims. And in this third poster the focus changes totally to the “bad guys” and the victims are nowhere in sight.
I really love the first poster, and have mixed feelings about the two others. But I have to admit that this third poster probably has more mainstream appeal. The two young men are quite creepy in this image, with heir bloody gloves and evil stare, but they are creepy in a way that is familiar and because of that not really upsetting. This looks like so many other successful horror movies involving violent killers. The white in the background and in the clothes gives the whole thing a whiff of class that is perhaps a little unexpected, but not overtly so.
The first poster, meanwhile, makes this looks like something much less familiar and possibly much less pleasing in the typical violent thriller way. And perhaps that is more in tune with what the movie is actually like, but it is not a good way to get a broad range of people to want to see the film.