No Country For Old Men
The main poster for No Country has Llewelyn Moss running through the plains, holding a shotgun a a case full of money. Meanwhile Chigurh looms over him ghost like. It’s pretty faithful to the core of the film, but in the transition to the poster we lose both the amazing beauty of the landscape and a lot of the tension that is present in the actual movie. The result is, I think, just an okay poster.
The character banners are nice as a part of a larger campaign. But they just aren’t very special when taken by themselves.
There Will be Blood
There Will be Blood started it’s poster campaign with a great teaser poster. But the rest of the campaign didn’t live up to that first effort. The focus has been on Day-Lewis, which is only fair since that is also the focus of the film. But none of the posters capture the intensity of Plainview. And once again the beautiful landscapes present in the movie don’t really translate well into the poster.
The posters for Atonement are all very elegant and beautiful, and the main one captures a lot of what the film is about by having the two lovers separated, with Briony standing in the middle. But are they great, memorable posters? No. Although they are beautiful, they just aren’t unique enough to by anything much more than that.
Quirky, unique and fun. Just like the actual film. I especially like the way the poster turn the stripes in Juno’s shirt into a strong visual element that serves as a sort of brand for the movie.
But I do think that the posters for Little Miss Sunshine had many of the same virtues, and were in fact a little better.
f they gave Oscars based on posters I think Michael Clayton would be the favorite.
Some people have criticized this poster for being too much like a book cover. Well, it does look like a book cover, a very good one, but I don’t think that is a problem. If anything it adds to the sense that this a serious, meaty movie. And beyond that this is a creative image, that manages to offer us a close up of Clooney without making the poster just another boring big head poster.
Is it a great, historic poster that could stand side by side with the best posters for best picture winners? No, but it is really good.