Comments on: I Am legend Posters: Domestic Vs. Spanish

By: Maarten

Maarten — Thu, 23 Oct 2008 20:29:23 +0000

I like the poster with the Brooklyn Bridge best as well. But is it just me or is there really a column of small letters or words is the middle of the Brooklyn Bridge-poster? Does anybody know what it might be? By the way, why didn’t they make a poster with a plague-ridden Amsterdam?

Greets from Holland

By: Larking

Larking — Fri, 07 Mar 2008 03:33:14 +0000

Yeah, you’re probably right. And I have no way of knowing if this is actually the main poster they are using in Spain or if they also used several variations or what. I’m mostly just using this as a jump off point to muse about the type of choices that an international campaign for a movie like this has to make.

And dude, is your site ever going back on the air? It’s sorely missed.

By: Chris

Chris — Thu, 06 Mar 2008 18:46:33 +0000

You’re right in that the more generic NYC street might have broader appeal. But the print/outdoor campaign for the movie here in the U.S. featured those and a number of other images of Smith in the same pose against different NYC backgrounds. So I don’t think there’s as much going on as you might suspect. Just a different image selected from those already created and available.