I saw the poster above yesterday night, but decided to wait a little to comment on it. A good choice, because after having a little time to chill I no longer hate this poster, even tough I still am far away from loving it either.
Let’s see. A bunch of floating heads? Check. The only character getting anything close to a full body happens to be the women, and she is much smaller and less prominently places than the other characters? Check. A bunch of explosions going on on the background? Check. Well, it seems that what we have here is a typical poster for an action movie!
Then today a second poster surfaced, supposedly an international version of the final poster.
The floating heads are gone and the characters are arranged in a different way. But the background is still busy with explosions and I don’t like the less dark more bluish tone. The international poster also lacks, much like the domestic one, elements that make this look different and unique.
It’s an improvement, in my opinion, but I wouldn’t say it’s a huge one.
A couple of people have compared these to the Star Wars posters. And I do see what they are saying. The main posters for each Star Wars movie always packed a lot of things in there, including several of the characters, all kinds of technological gimmicks and often a few explosions. The objective of those posters was two-fold: to portray the film as action packed and exciting and to convey an epic scope.
But if these posters for Iron Man were Star Wars posters they would be the worst Star Wars posters ever.
I think the core problem is that Iron Man probably isn’t as Epic as something like Star Wars, and it certainly lacks the wealth of different amazing imagery to make available to the poster artists that Star Wars had. In SW each character not only is different in terms of personality and role, they also look very different from each other. Here we have Robert Downey Jr. and Jeff Bridge using suits. What great variety! And Paltrow in a fancy dress. So different! And a bunch of helicopters and/or jets. Haven’t seen any of those anywhere else.
And let’s not even get into the artistry of the illustrations generally used in the SW posters when compared to these.
Thinking about it some more I believe you could make the same kind of comparison between these Iron Man posters and some of the posters for Pirates of the Caribbean. And once again the Iron Man posters suffer for many of the same reasons, even tough the PotC posters aren’t on the same level as the Star Wars posters.
Also, everybody looks so damn serious. Yes, I get it, this is all very important. The future of the world is at stake. Must be super hyper serious. But it feels like you are trying too hard guys and gals.
This post is already way too long, so I’ll try to wrap up. To reiterate, I no longer think these are especially bad posters. They make the movie seem like a serious actioner. But they lack the simple, iconic beauty of the posters featuring just the armor and don’t have the charm and excitement that are present in the trailers. This make the movie look a lot more like a simple action-movie than anything before.
Probably won’t matter much in the big scheme of things. Plenty people are already convinced to see this and word of mouth will dictate the rest. But they lost a chance to make this movie more memorable and unique.