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The German poster for Mamma Mia! ups the testosterone level by about a thousand percent. Not only do we get to see the three possible fathers of the character played by Amanda Seyfried, we also get random young groovy dude (Dominic Cooper, I think).
And yes, in this one we get to see Meryl Streep in her full overalls glory. And that is… something. Still not sure if it’s something good or not yet.
The first domestic poster was very focused on the mother/daughter thing and gave little space to the rest of the story. It was very sweet but also very narrow and it seemed mostly concerned with making this attractive to women.
The German poster tries to have a much broader appeal by letting the larger story in and by showcasing all the talented actors involved in the film. It also has a more humorous feel to it. And that is all good, by I find myself missing the simplicity and clear focus of the earlier poster. This one tries to pack a little too much in and we end up with an image that is not confusing, but also is not very harmonious.
It’s not awful either, but I think it loses some of the effectiveness of the original, which wasn’t that great to begin with. And it does seem a lot less confident on the ability of the source material, the musical itself and ABBA, to make the movie an easy sell.