These two new Sex and the City posters are mostly unremarkable. Carrie walking the streets of NY, looking stylish. Probably gets at part of the core appeal of the franchise, but seems less effective, and a lot less visually appealing, than the first teaser poster.
But what I do find interesting is that once again the […]

The Dark Knight, now in outdoor format! I don’t have anything of substance left to say about the TDK campaign, so I’ll just throw a few observations at you.
This is sort of a continuation of that first poster featuring Batman, isn’t it? Instead of seeing him just watching the town we see him preparing to […]

Yes, that’s right, more posters for The Dark Knight. Too much? Perhaps, but at least it’s too much of a good thing.
The first new poster can be seen above, and it showcases Batman in his Batcycle. Like the poster from last week the idea seems to be to show that the movie has lots of […]

If I was to make a list of the 10 summer films most likely to be box office disappointments I think Wanted would easily secure a spot. Nothing I have seen from the marketing for this film so far has made it look like more than a generic action film featuring guns and Angelina Jolie. […]

Now this is odd.
I guess a faux tabloid front page is one way to explain Stuck’s intriguing storyline. The real story which inspired it certainly seems tabloid worthy. And if it’s a good way to sell newspapers why can’t it also be a good way to sell a movie?
But I do worry about the tone. […]

There were only a couple of things I didn’t like about Batman Begins. Unfortunately the posters were one of them. Those dull, brown posters.
The Dark Knight is doing much, much better poster-wise. In part because they substituted the brown with a cool blue tone. But more importantly because they have shown tons of creativity in […]

And here is more proof that subtle can work very well in horror advertisement.
There are two reasons why I like this poster. The first reason is simply how creepy it is. A normal room with Liv Tyler in the middle, looking a little worried but apparently not sure why. And then him, in the corner, […]

Ok, both these international posters are based on this original, released a few months back, but add a little local spice.

First up, France shows us that it is indeed the land of love, by adding a a heart shaped constellation and a tag line that uses “L’Amour.” There are other words in there also. […]

I thought I was pretty much over aged horror posters that mimicked posters from decades past. The concept has been used too many time since Grindhouse, sometimes with silly results. But it seems I was wrong, because here are two new aged posters for The Black Waters of Echo’s Pond and I’m really digging […]

So, first things first. This poster for Hellboy, drawn by the legendary Drew Struzan, was made exclusively for the New York Comic Con. So it’s a “for the geeks only” kind of thing, and the final poster is probably going to be very different. Which is too bad, because this is pretty great and I […]