Now this is odd.
I guess a faux tabloid front page is one way to explain Stuck’s intriguing storyline. The real story which inspired it certainly seems tabloid worthy. And if it’s a good way to sell newspapers why can’t it also be a good way to sell a movie?
But I do worry about the tone. The mock tabloid style makes this seem like an over the top comedy. I haven’t seen Stuck, but from what I’ve heard it has a lot of horror and thriller elements, which are missing from the poster. And although it sometimes is darkly funny, its comedy elements aren’t as broad as this might lead one to believe.
And it is a very weird way to sell the movie. Which is good in one hand, because it makes for an attention catching image. But I think the general reaction tho the poster won’t be so much interest in seeing the movie as it will be mild puzzlement.
Then again maybe I’m exaggerating how unusual this is. Fake newspaper as posters isn’t something new. The Bank Job, for example, did this. But I think that poster seemed less invested in making itself look like a real page from a newspaper and thus was less strange than this Stuck poster.