(click for larger versions) Over the last few years we had two films, Sin City and 300, sold largely on some stunning imagery which was deeply based on the works of Frank Miller. Both marketing efforts were a success (300 much more so, but still) so I think there was never any question that the [...]

As I understand it, the story of Tropic Thunder goes like this: several actors get together to film a war movie. Director gets mad at the actors and decides to drop them in an actual war. Actors have to sort of become the characters they are portraying in order to survive. And so we have [...]

The title is challenging. The subject matter is edgy. The actual film has divided audiences and critics and generated some heated discussion. The poster is blue and sedated. One of this things is not like the others. I think I understand what they were going for here. We have had many pictures over the years [...]

Will you think less of me if I say I found this poster funny? Well, it doesn’t matter, because I can’t lie. I laughed at it. Out loud. I laughed at the visual pun and I laughed at the tagline. Then I stepped away from the computer, made myself some food and then I though [...]

This poster is quite something. An illustration with caricatural overtones that wouldn’t be out of place in the poster for a broad comedy. Morgan Spurlock looking a lot like a crazed Lawrence of Arabia. All in that the service of a documentary dealing with a pretty serious topic. In many ways this poster is an [...]

Why sell one thing when you can sell two? I mean, if you are going to do a poster about a film staring a big piece of metal it’s only common sense to take the opportunity to sell a big piece of metal that you can own yourself! More seriously, although I guess this type [...]

How strong is the X-Files brand right now? That is the question I find myself asking as I look at this poster. It’s a fine teaser in many ways. We have Mulder and Scully, we have the big X and we have a sense of possible danger and of mysterious things being revealed. It’s simple, [...]