You know, I like the fact that there is a SAW blood drive. From a social good sense it’s a terrific thing.
But I can only see so many posters for sexy nurses and still be interested. We’ve been there. It was interesting. It was fresh. It was exciting. Now all of it is just really old.
The first poster for SAW V still managed to have some life in it. But I get the feeling the rest of the campaign will struggle. SAW IV managed a strong box-office performance, but I think accomplishing something similar this year might turn out to be much harder.