I’m not sure who should get credit for it, but the posters for Pixar’s films have been almost always excellent. The poster campaign for Wall-E was one of my favorites of this year so far, and from the look of things UP will be one of my favorites next year.
What I love about this poster is the boldness of its simplicity. It’s mostly just a big, blue sky with some clouds. And that is more than enough to transmit a sense of adventure and wonder that one hardly ever gets from a poster. The fact that the house and the balloons look so little against it ads greatly to the effect. Just beautiful.
And yes, just the idea of a house traveling around the sky is itself quite entertaining.
I’m already looking forward to the film. And to the next poster.