The Watchmen poster campaign has mostly kept a coherent visual style and used well the fascinating characters. This poster gets all of those characters together and keeps the same visual style, so I guess I can’t complain about it too much. Still, it’s sort of a dull ending for a campaign that had a great [...]

So, here we have three men and two women. All standing against pretty much the same background, all dressed in very similar black clothes, all doing some “cool” poses and all carrying generic looking guns. Makes the characters look all the same. But their faces should add a good deal of uniqueness to each poster, [...]

I don’t know much about Monsters Vs. Aliens, but from what I can tell from the posters it will be filled with strange creatures. Which are probably monsters and aliens. I have no idea which is which though. Also, this blue blob (called bob) will be one of the main characters, after all it’s the [...]

This poster for Up is the the logical evolution of the first, cleaner poster. Gone is some of the grace that earlier image, but in exchange we get a better look at the characters that we will be accompanying in this voyage. The poster campaign for Wall-E worked just with two characters and a small [...]

I have to grudgingly admit that I like the poster campaign for the new Friday the 13th. Sure, it is very heavy on nostalgia. Instead of trying to create something new that was specific to this movie they settled for using images and concepts that the earlier films made famous, only more polished and thus [...]

I’m not, generally, a big fan of posters with lots of text. Posters are for images, not words. But this is a nice exception. A big part of why this is different is that they managed to include a great number of different text styles and coordinated them in a way that not only makes [...]

I love 50′s style sci-fi posters. Especially the ones about invasions from out of space. This, for example, is great. And the idea of trying to use the style to create a poster for a film that as a bit of a parody of those movies is awesome. But this is not a good poster. [...]

“This Spring, even the snow is dead.” Dead Snow comes, of course, from Norway, where historically snow has played a large role on Nazi Zombie movies. However the above, recently released poster is not the Norwegian original. These are the Norwegian originals: Quite a striking difference isn’t it? The international poster is gory, but rather [...]

This is Crank: This is Crank on drugs: Or, if you prefer, this is the first poster for Crank 2 : High Voltage. The posters seem to indicate that Crank 2 will be just like the first, but even more exaggerated. I find it hard to believe they can do something that tops the first, [...]

I think it’s hard to argue against the poster campaign for the first Transformers. In hindsight I think it wasn’t all that inspired or original, but it did use the movie’s main assets (GIANT ROBOTS!) very well and got the job done. Maybe it could have been better artistically, but from a marketing perspective it [...]