There are a few things about this poster that confuse me.
First, the poster seems to position Land of the Lost as a pretty straight fantasy/adventure. However, both the film and the poster star Will Ferrell, who isn’t exactly known for playing it straight. So, is this a more serious turn for Will? Or is it a more comedic interpretation of the concept?
The second thing is that the poster has a very retro look, both in the contents of the image and in its style. Even the title is reminiscent of the original (and rather old) Land of the Lost. These might mean that the new film embraces it’s roots and updates the original while still maintaining it’s overall feel. But I find it hard to believe they actually went in that direction, especially considering the star.
So basically the poster is telling me this is a reasonably serious fantasy/adventure with a retro look and lots of love for the original, but my prejudices don’t really let me believe that is what the film will actually be. I hope my prejudices are wrong, because that sounds like a movie I might want o watch.
Confusions aside let me just say that I quite like the look of the poster, but the boat and its passengers feel a little out of place. They are both too real and too silly to fit in with the background.