I know that when you find yourself having to design the poster for Street Fighter: The Legend of Chun-Li you have been dealt a very bad hand. But surely the result can be better than this.
The good thing about this poster is that it does show two people fighting, and that is the essence of Street Fighter (an essence that doesn’t exactly make a great movie premise, but never mind that). Of course the titular (and legendary!) Chun-Li isn’t one of those people, but I’m willing to forgive that.
But the bad is overwhelming. The metallic blue on black color scheme is horrid, for starters. And the main design idea of the poster is to fill the silhouette of the fighting men with floating heads that are, in their majority, not recognizable either to movie goers or to Street Fighters fans. Not exactly a winning concept.
Also, the tagline isn’t great, but it isn’t the worst either. However the overall image does nothing to complement it and make its meaning more profound. So it end up being just words that people will be happy to ignore.
Then again I always say that a bad poster for a bad movie can be a blessing, and I just can’t see this being anything but awful.