Can I just point out that this poster for The International has two URLs? One scribbled in the middle and another one in the bottom. That is so confusing! To which one am I supposed to go?
What seems to have happened here is that they took the original poster and decided to reuse it to promote their new spiffy web site. Since they weren’t changing anything else, they kept the old url at the bottom.
Ok, perhaps not the most important thing ever, but still a little weird, right? Right?
In other news, the poster seems to suffer from a bit of Bournitis.
Yo Clive, Damon has been walking around holding a gun for years now. Find your own shtick.
Ok, so perhaps not the most cunning comparison ever, but when you put these two things together you certainly have enough content for a post, right? Right?
(Via IMPAwards)
there are so many things wrong here it just kills me. the two urls? the grafitti pimping a website just looks desperate saying “i know this poster isn’t doing its job to sell this movie… so go here.” i don’t know what they’re looking at… is it… the international? the title is horrible. it sounds like a hotel. i expect christopher walken to trap me in a room and offer me champagne.
i like clive owen and naomi watts but people should realize nobody pays to see them in movies.
if anything, the poster makes it look like a remake of THE PEACEMAKER.
http://www.impawards.com/1997/peacemaker.htmlhttp://www.impawards.com/1997/peacemaker.html
The gun cliche is not nearly as bad as the viral marketing cliche. Someone at the studio is thinking “Hey! Everyone loved that Dark Knight had all those websites right? We should have websites!” Somewhere a graphic designer is crying himself to sleep.
You should really do a “best-of” of studio’s ripping off last year’s marketing. I’m thinking Confessions of a Shopaholic’s “Sex and the City” font to start. It’d be a very long post.
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