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So, you have seen the official poster for Taking Woodstock. But now here you see John Malloy’s alternate version which the studio ultimately didn’t pick.
It’s obvious from these two that they always wanted the poster to be quite psychedelic. In the end they went with an image that felt a lot like something you could have actually seen in the 60′s, and more particularly with something that you could see associated with the culture that permeated Woodstock. Malloy’s version lacks that “from the time” feel.
On the other hand, you can actually read the text in the alternate poster, which is a big plus! And overall I think it does make the movie look like a more broadly appealing comedy while maintaining a sense of uniqueness and a strong identity. Like I said before, I fear that the first poster might be making the movie look way more niche than it actually is.
I can see why they went the way they went, but there are (as is often the case) risks involved.