Land of the Lost: Two posters featuring a running Wil Farrell and a dinosaur.
The Hangover: Several “Apatow Style” posters featuring the character’s upper body against a solid background.
Land of the Lost: About $35 million at the box-office after two weekends. A drop of more than 50% in the second weekend.
The Hangover: More than $100 million earned after two weekends. Second weekend drop of less than 30%.
The “Apatow Style” wins again. Pay attention, poster designers.
(Yes, I know The Hangover also had a main poster with a lot of people. And the poster campaign is hardly the whole of the marketing campaign. And second weekend drops aren’t dictated by marketing. But I’m making a point damned!)