Because we all like pretty pictures

Movie Poster Addict

June 15th, 2009 at 9:38 pm

I’m Just Saying

Land of the Lost: Two posters featuring a running Wil Farrell and a dinosaur.

The Hangover: Several “Apatow Style” posters featuring the character’s upper body against a solid background.

Land of the Lost: About $35 million at the box-office after two weekends. A drop of more than 50% in the second weekend.

The Hangover: More than $100 million earned after two weekends. Second weekend drop of less than 30%.

The “Apatow Style” wins again. Pay attention, poster designers.

(Yes, I know The Hangover also had a main poster with a lot of people. And the poster campaign is hardly the whole of the marketing campaign. And second weekend drops aren’t dictated by marketing. But I’m making a point damned!)

Liked this post? Then why don't you subscribe to the RSS feed or sign up to get updates by email? It's free, and everybody knows that everything free is good for you.


RSS feed for comments on this post | TrackBack URI

  • Contact