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Movie Poster Addict

July 8th, 2009 at 9:47 pm

I Love You Phillip Morris

in: Comedy

The thing that really caught my attention about this poster is the little Cannes logo. It’s sort of jarring to see a film starring Jim Carrey associated with the symbol that screams “art-house” and “indie”. Especially because it otherwise seems like a pretty typical “Jim Carrey making a goofy face” poster. Although one with an unusually high amount of yellow.

And I guess that is the main problem facing the marketing of this movie. It’s a Jim Carrey movie with slightly loftier pretensions that is apparently not quite in the award winning flick level. So, what do you sell? Do you sell Jim Carrey and hope people aren’t mad when they find out how the movie really is? Do you try to sell it like a more offbeat but smart comedy and hope the usual public isn’t turned off by Jim? Do you sell the gay angle and hope against hope that will be enough to get people intrigued (in the film Carrey’s character falls in love with his cellmate, the titular Philip Morris)? Or do you sell this as a fun con man adventure, like Catch Me if You Can?

Every choice has it’s downsides, and obviously a lot depends on how high a gross they hope (or need) from this movie. But I think you have to make a clear choice. What this poster does, putting Carrey’s face front and center but using an offbeat background and a Cannes logo to make it seem different from the typical Carrey fare, is obviously not working.

(Via IMPAwards)


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9
  • 1

    i don’t know. it looks like jim carrey smiling. i don’t think he’s making a face… i think that is his face. look at the ACE VENTURA poster for him making a funny face.

    the poster looks arty (and reminds me of the matt damon image on THE INFORMANT with the weird face and words over the actor). that coupled with the cannes logo should scare away the 1997 jim carrey fans. more importantly, i think people know there are two jim carreys. nobody lined up for NUMBER 23 and complained it wasn’t funny enough. people know.

    that is a lot of yellow-green.

    james ford on July 9th, 2009
  • 2

    I’m pretty sure this poster is a fake. For one thing this film did not win the Camera d’Or in Cannes. For another, the photoshopping is terrible. Finally if you read the fine print, there are some strange things on there that don’t really look like credits.

    Matt Riviera on July 11th, 2009
  • 3

    I wouldn’t mind the “quirky Jim” angle because he proved in Eternal Sunshine of the Spotless Mind that he could do it. (Other than that, “goofy Jim” puts me off.) I’ve seen some pictures of Jim Carrey and Ewan McGregor in character for the movie and they both look quite different and interesting, so maybe they could have tried to sell the pairing instead of Jim Carrrey alone.

    Pristine on July 13th, 2009
  • 4

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    a3004739 on November 2nd, 2011
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    videncia on January 4th, 2012
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    videncia on January 4th, 2012
  • 8

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