Because we all like pretty pictures

Movie Poster Addict

July 8th, 2009 at 9:47 pm

I Love You Phillip Morris

in: Comedy

The thing that really caught my attention about this poster is the little Cannes logo. It’s sort of jarring to see a film starring Jim Carrey associated with the symbol that screams “art-house” and “indie”. Especially because it otherwise seems like a pretty typical “Jim Carrey making a goofy face” poster. Although one with an unusually high amount of yellow.

And I guess that is the main problem facing the marketing of this movie. It’s a Jim Carrey movie with slightly loftier pretensions that is apparently not quite in the award winning flick level. So, what do you sell? Do you sell Jim Carrey and hope people aren’t mad when they find out how the movie really is? Do you try to sell it like a more offbeat but smart comedy and hope the usual public isn’t turned off by Jim? Do you sell the gay angle and hope against hope that will be enough to get people intrigued (in the film Carrey’s character falls in love with his cellmate, the titular Philip Morris)? Or do you sell this as a fun con man adventure, like Catch Me if You Can?

Every choice has it’s downsides, and obviously a lot depends on how high a gross they hope (or need) from this movie. But I think you have to make a clear choice. What this poster does, putting Carrey’s face front and center but using an offbeat background and a Cannes logo to make it seem different from the typical Carrey fare, is obviously not working.

(Via IMPAwards)

Liked this post? Then why don't you subscribe to the RSS feed or sign up to get updates by email? It's free, and everybody knows that everything free is good for you.

  • 1

    i don’t know. it looks like jim carrey smiling. i don’t think he’s making a face… i think that is his face. look at the ACE VENTURA poster for him making a funny face.

    the poster looks arty (and reminds me of the matt damon image on THE INFORMANT with the weird face and words over the actor). that coupled with the cannes logo should scare away the 1997 jim carrey fans. more importantly, i think people know there are two jim carreys. nobody lined up for NUMBER 23 and complained it wasn’t funny enough. people know.

    that is a lot of yellow-green.

    james ford on July 9th, 2009
  • 2

    I’m pretty sure this poster is a fake. For one thing this film did not win the Camera d’Or in Cannes. For another, the photoshopping is terrible. Finally if you read the fine print, there are some strange things on there that don’t really look like credits.

    Matt Riviera on July 11th, 2009
  • 3

    I wouldn’t mind the “quirky Jim” angle because he proved in Eternal Sunshine of the Spotless Mind that he could do it. (Other than that, “goofy Jim” puts me off.) I’ve seen some pictures of Jim Carrey and Ewan McGregor in character for the movie and they both look quite different and interesting, so maybe they could have tried to sell the pairing instead of Jim Carrrey alone.

    Pristine on July 13th, 2009
  • 4

    I’ve said that least 3004739 times. The problem this like that is they are just too compilcated for the average bird, if you know what I mean

    a3004739 on November 2nd, 2011
  • 5

    I’m impressed, I must say.

    computer repair miami on November 10th, 2011
  • 6

    Zune and iPod: Most people compare the Zune to the Touch, but after seeing how slim and surprisingly small and light it is, I consider it to be a rather unique hybrid that combines qualities of both the Touch and the Nano. It’s very colorful and lovely OLED screen is slightly smaller than the touch screen, but the player itself feels quite a bit smaller and lighter. It weighs about 2/3 as much, and is noticeably smaller in width and height, while being just a hair thicker.

    videncia on January 4th, 2012
  • 7

    Between me and my husband we’ve owned more MP3 players over the years than I can count, including Sansas, iRivers, iPods (classic & touch), the Ibiza Rhapsody, etc. But, the last few years I’ve settled down to one line of players. Why? Because I was happy to discover how well-designed and fun to use the underappreciated (and widely mocked) Zunes are.

    videncia on January 4th, 2012
  • 8

    Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You clearly know what youre talking about, why waste your intelligence on just posting videos to your site when you could be giving us something informative to read?

    Walton Nesin on January 4th, 2012
  • 9

    Shoes Men Adidas Originals…

    Pretty practical post. I just stumbled upon your site and wanted to say in order that I have indeed enjoyed understanding your blog posts. Any instrumentation I’ll be subscribing to your feed plus I hope you post once more later….

    adidas Schuhe Fu�ball F50 on April 7th, 2012


RSS feed for comments on this post | TrackBack URI

  • Contact