I think Peter nails it: these posters look like glossy magazine covers. Quite serious and somber glossy magazine covers in fact. Which strikes me as pretty odd, considering this is an epic adventure through an enchanted land. I’m sort of getting the adventure part, but the enchanted land and the epic escape me. Lots of beefcake though.
And doesn’t the Disney logo feel out of place in this image?
A Jake Gyllenhaal staring prince of Persia always struck me as a hard sell, and I have been curious about how they would try to market it. I definitely didn’t expect to see this, a poster that emphasizes so much Jake as very brooding rendition of the prince.
Maybe the idea here is that this type of image, and this depiction of the character, will be attractive to women? And once they convinced women to go see it guys should be an easy sell with some well placed fights and effects on the trailers? That is my best bet at this point, but I wouldn’t be surprised to be wrong. Like I said, kind of an odd choice.
(Via Empire)
What a waste of a potentially amazing campaign!
I can understand the studios wanting to try something new…but at least try something new that looks good and works well… this is just sacrilege!
Will add to my list of Films that deserve better key art.
pS.
Prince of Persia has definitely great graphics and storyline. Jake is also the best actor for this movie.*.;
the thing i like about Prince of Persia is the suspense and action that you get ‘;’
Prince of Persia is the best, i really like the lead actor and also the princess, the princess is very pretty .’;
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