I mentioned when I was talking about the motion poster that Jigsaw has been more and more present in the posters for the latest SAW movies. This poster reminds me that this is only part of the trend. The marketing in general for the latest films strikes me as having a strong self referential bend. Thus they might be pretty good at getting the “faithful” interested, but do little to convince someone like me, who has left the series long ago, or someone who never saw the films that there is something worth looking into here.
Not sure that is a bad idea. This series has long been established in the public’s mind, and trying to change the people’s already deeply held perceptions of it might very well be a fool’s game. Or at least economically unproductive.
On another note, the general look of this poster seems to follow the much darker look adopted by the series in the final poster for the last film.