The SAW nurses were always sexy, but in a very doll, almost fake way. An aspect which the latest poster apparently decided to embrace completely.
These blood drive posters have that warm feeling of tradition by now, but they are probably irrelevant to the marketing. Hopefully they actually do some good by getting people to participate on the drive. But as far as selling the film goes? Not much relevance either way.
Which is not to say I don’t enjoy them. Like I said, they now have the warm feeling of tradition. A messed up, bloody and somewhat kinky tradition. But tradition is tradition!