The first few posters for a Christmas Carol were almost completely occupied by Scrooge, as recreated through technology and with the helping face of Jim Carrey. They were also surprisingly dark and mysterious. Some of them really surprisingly dark and mysterious.
Well, the latest (and supposedly final) posters takes care of THAT. Now we have Scrooge flying above a well light city. Atop a candle snuffer. Which is, I must admit, a surprising choice of flying vehicle.
The tone is more jovial, the promise of crazy adventures and hearty laughs is clear. That doesn’t really work as a siren call to my ears, but is probably more appropriate to the target audience for the film, which should be broad and filled with the young ones.
Myself, I’m wondering whether some of that dark magic hinted before can be found in the actual picture. The direction of the campaign has changed, but my mind will remain filled with the promise of the earlier posters.
Which probably serves the marketing team just fine.