So far I have failed to understand exactly why they are remaking The Wolfman. As I understand the original (and its sequels) is to this day remembered for the transformation scenes, which were memorable for the time. Well, we certainly can do a much more incredible transformation scene nowadays, but considering the kind of things [...]

By now any discussion of the adequacy of the Avatar posters as a marketing instrument have been rendered useless. The film is big. It will make lots of money. Whether the posters helped that a little or made the path to the top a little harder is of little importance. A more interesting question right [...]

So, to recap, the poster campaign for the first Iron Man was basically a bunch of teasers showing how cool the suit was followed by a couple of final posters in a sort of Star Wars style with a lot of things happening. Despite these differences the sell was clear, especially when coupled with the [...]

Posting should resume shortly. Lots of catching up to do. Apparently people don’t just stop making posters when I’m not writing about them. Weird. I’m also starting to work through the e-mail backlog. Slowly. Very slowly. So, if you sent me an e-mail, expect an answer, but don’t hold your breath.