Because we all like pretty pictures

Movie Poster Addict

February 3rd, 2010 at 4:59 pm

Hot Tub Time Machine Poster

Every once in a while I encounter a poster that creates in my mind a great curiosity as to what exactly people could possibly be thinking when they designed it. This is one of those posters. So I was very glad to see that EW has the answer to that question:

“The title is provocative,” explains studio marketing head Michael Vollman. “We wanted to try to tell some story with the poster, which you don’t do a lot of the time. Who has algebra in something aimed at a mass audience? It was a fun way to make the title even more interesting.”

Sometimes things aren’t done a certain way because of entrenched prejudices, or out of fear. Sometimes they aren’t done a certain way because it would be stupid to do them that way. This seems to be the second case.

I don’t want to lambast this poster too much because I honestly appreciate that they were trying to do something different and taking some risks. But telling a story in a poster is hard and the way they do it here is quite ineffective. If you don’t know the story of the movie, is that squirrel, to pick one element, going to make any sense to you? And from what can possibly be understood, how much is the poster actually telling you that is not in the title already?

I also have the general belief that is there are very few good posters that look ugly from a distance but compensate for it by being interesting when watched closely. I see nothing here that challenges that belief.

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  • 1

    No offence, but the expression on the black dude’s face makes him look like one of the Wayans Brothers.

    Tamsin on February 25th, 2010
  • 2

    i love to take a bath in a Hot Tub, this was the first thing that i installed in our newly built house.’.,

    Blake Butler on May 19th, 2010
  • 3

    do you think that ceramic hot tubs are still the best or are there any alternatives?”-:

    Lexi Adams on July 22nd, 2010
  • 4

    the hot tubs that we always use are always made of hard ceramic;-’

    Mia Johnson on September 9th, 2010
  • 5

    what i like about hot tubs is that they can relax your tired body”*”

    L-Lysine Dosage : on October 24th, 2010
  • 6

    hot tubs with ceramic heaters are the best and they are safer to use too because the heating element is fully enclosed “-,

    Pine Cupboard on November 16th, 2010
  • 7

    i love to use stainless steel hot tubs at home because they require less maintennance and easy to maintain ~;-

    Backup Software on December 15th, 2010
  • 8

    Outstanding post it is actually. We?ve been awaiting for this update.

    fullerton plumbing on July 29th, 2011
  • 9

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    Roslyn Daugherty on July 30th, 2011
  • 10

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    Myra Deveaux on September 5th, 2011


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