Considering this together with the poster for Contagion that was released a while ago we can already see the cool new trend: Posters with a weathered look that are mostly taken by the title, displayed vertically. Hott.
Honestly, I like both posters, probably because I’m just a sucker for a weathered, beaten down look (remember how much fun I had with Grindhouse posters?). But the poster for contagion strikes me as the superior effort.
First, because the the choice of visual elements and iconography matches so well with the theme of the film. It complements the message, instead of being just something cool to look at.
Second, because of it’s use of city names, a clever little way of conveying the huge scope of the disaster without relying on some epic images, which they might not have been able to get from the film itself. Again, looks good, but also tells me something about the story.
The character posters, on the other hand, left me pretty cold. The tagline is great though.