Young Adult is the name of this movie. It is also a lit genre. And the film has as its main character an author (of young adult books? I don’t know). So, inspired by all that, we get a poster that looks like a book cover. Clever idea, and they really went the extra mile here to make it look like a book, to the point where the poster looked slightly off at first to me, until I figured what was going on.
I do wonder if this looks like a cover for a Young Adult book though. I mean, it looks oddly antiquated to me. The emphasis on being a hard cover, the colors and the scratches are particularly jarring. The actual picture inside the cover reads to me a lot more like something you might see in the cover of an YA book, not so much in the details, but in the overall feel.
I guess that without emphasising the hardcover it’s hard to portray book? Not much difference between the cover of a paperback and a movie poster, really. Well, very different traditions and tropes, but nothing that clearly would scream “This is a BOOK!”
Then again, maybe it all ties in into the themes of the film? Maybe the main character (played by Charlize Theron, by the way, who, in a choice that feels true to book covers, doesn’t actually show her face) is getting older but still trying to act like she is young? And this is represented by the worn out hard cover for a Young Adult book? Could be!
As you can probably notice, I’ve thought quite a bit about this poster in the last few days. And because of that I’m much more aware of the film than I was before. Not that there was ever a chance that I wouldn’t go see the movie in theaters, but anyway, maybe it had the same effect in someone who was a more iffy prospect.