Now this is what I’m talking about. This poster sets Bangkok Dangerous as a kick ass action film in a way we have rarely seen. I mean look at Cage, reaching for the gun he keeps on his shoulder with one hand and using his magic right hand to reach through his jacket. Or something. […]

Artist Jesse Phillips gives his own take on the Iron Man poster. Created to promote a special screening at the Alamo Drafthouse in Austin, TX.
(From MondoTees, Found via Movie Marketing Madness)

This teaser poster reminds me of scenes in the first Mummy where Imhotep only had half his face or where he turned into sand. Harking back to those images is probably a smart choice. It uses and reinforces the already existing brand and adds something new to get people interested. In this case some oriental […]

The Dark Knight, now in outdoor format! I don’t have anything of substance left to say about the TDK campaign, so I’ll just throw a few observations at you.
This is sort of a continuation of that first poster featuring Batman, isn’t it? Instead of seeing him just watching the town we see him preparing to […]

Yes, that’s right, more posters for The Dark Knight. Too much? Perhaps, but at least it’s too much of a good thing.
The first new poster can be seen above, and it showcases Batman in his Batcycle. Like the poster from last week the idea seems to be to show that the movie has lots of […]

If I was to make a list of the 10 summer films most likely to be box office disappointments I think Wanted would easily secure a spot. Nothing I have seen from the marketing for this film so far has made it look like more than a generic action film featuring guns and Angelina Jolie. […]

There were only a couple of things I didn’t like about Batman Begins. Unfortunately the posters were one of them. Those dull, brown posters.
The Dark Knight is doing much, much better poster-wise. In part because they substituted the brown with a cool blue tone. But more importantly because they have shown tons of creativity in […]

So, first things first. This poster for Hellboy, drawn by the legendary Drew Struzan, was made exclusively for the New York Comic Con. So it’s a “for the geeks only” kind of thing, and the final poster is probably going to be very different. Which is too bad, because this is pretty great and I […]

Ok, now this is a teaser poster.
As you might recall I was a little surprised with the first few Spirit posters because they were visually underwhelming and I was expecting something stunning, like the kind of thing we got from 300 and Sin City. Not that the posters were bad exactly, but they did use […]

(click for larger versions)

Over the last few years we had two films, Sin City and 300, sold largely on some stunning imagery which was deeply based on the works of Frank Miller. Both marketing efforts were a success (300 much more so, but still) so I think there was never any question that the posters […]